A comprehensive, 4-month test and learn contact strategy for OPSM using four message streams and a control. Each stream used variable copy and offers, along with a mix of both creative and rational pack executions. (RoMI = $11:32 to $1)
Awarded:
Gold - ADMA
An NZ first, we turned a mass communication channel (a banner ad) into a personally addressable touchpoint. Based on what we knew about the viewer, the ad chassis pulled content and offers and built the banner ad in 1/300th of a second in real time at the point of impression. Over a five-month period, this resulted in a 200% increase in the sales conversion rate and 54.12% reduction in cost per conversion.
Awarded:
Gold, Bronze (x3) - NZDM
At a time of severe financial uncertainty (peak GFC), we developed a targeted, end-to-end campaign designed to help Australian businesses take full advantage of the economic stimulus that the Government had made available. (RoMI = $19.20 to $1)
Awarded:
Silver, Bronze - ADMA
Silver, Bronze (x3) - Effies
Finalist - Echo
We totally revitalised Commonwealth Bank's nationwide financial literacy program that encourages all Australian primary (grade) school children to save. (51% increase in active students, new school acquisition up 18% YoY, new student acquisition up 117% YoY.)
Awarded:
Bronze - ADMA
Finalist - Effies
(Part 1)
(Part 2)
Instead of advertising to customers to increase financial planning referrals, we developed a comprehensive, client-facing campaign designed to completely change the perception of the service within the Bank. (Reversed a -9.16 YoY referral rate to +19.% YoY, RoMI = 364% of target)
Awarded:
Bronze - ADMA
Bronze - Effies
Finalist - Caples
