In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view.
We created a promotional pack, two books for the price of one. The twist: The book you choose will come with one from the opposite view, so you can have every side of History together.
Creative Agency: Y&R Santiago
Executive Creative Director: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director: Gonzalo Ferrada
Art Director: Gonzalo Gallardo, Ignacio Besnier
Copywriter: Kat Sánchez, Leo Aravena, Andrés Díaz
Illustration: John Venegas
Photography: VLQZ Photography
Retouching: Gonzalo Arévalo
Motion Designer: Luis Gajardo
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