MOCA (Museum of Chinese in America) is a time-traveling machine that takes you through the history of Chinese in America. Through its 60,000 artifacts, interactive exhibitions, educational programs, and its commitment to preservation, MOCA is a safeguard against the loss of identity, culture, and history. This fictional rebrand juxtaposes traditional-inspired Chinese illustrative elements with contemporary minimalism, providing a system for the past and present to co-exist harmoniously.