Lisa Bentzin's profile

University of Minnesota Office of Human Resources

University of Minnesota Office of Human Resources
HTML Emails and Newsletters
I standardized Office of Human Resource’s (OHR's) emails to match our University Relations (our University-wide marketing department's) brand standards, using University Relations' templated headers and footers and adding our own OHR unique banners and graphics (and occasionally animation) to give them their own look while still maintaining the overall University brand. Ive also applied best practices to text versions of our emails, grouping and creating sections--sometimes using ascii characters to create borders for greater readability. Emails are tested across the most commonly-used email clients/readers.

A good sampling of emails, showing animations when used, can be found at the links below:

Duluth Healthy News Newsletters:
http://www.umn.edu/ohr/ecomm-img/emails/ns1.html
http://www.umn.edu/ohr/ecomm-img/emails/ns2.html

Community Fund Drive Email:
http://www.umn.edu/ohr/ecomm-img/emails/cfd1.html


Center for Teaching and Learning (very standard template without embellishments):
http://www.umn.edu/ohr/ecomm-img/emails/ctl.html

Celebrate U! Emails:
http://www.umn.edu/ohr/ecomm-img/emails/cu1.html
http://www.umn.edu/ohr/ecomm-img/emails/cu2.html
http://www.umn.edu/ohr/ecomm-img/emails/cu3.html (includes animated photo slide show)

Farmers Market Emails:
http://www.umn.edu/ohr/ecomm-img/emails/fm1.html
http://www.umn.edu/ohr/ecomm-img/emails/fm2.html
http://www.umn.edu/ohr/ecomm-img/emails/fm3.html
http://www.umn.edu/ohr/ecomm-img/emails/fm4.html
http://www.umn.edu/ohr/ecomm-img/emails/fm5.html
http://www.umn.edu/ohr/ecomm-img/emails/fm6.html

Group Strength Express Email:
http://www.umn.edu/ohr/ecomm-img/emails/gse1.html

Mindfulness Based Stress Reduction Email:
http://www.umn.edu/ohr/ecomm-img/emails/mbsr1.html

Medication Therapy Management Email:
http://www.umn.edu/ohr/ecomm-img/emails/mtm.html

Open Enrollment and Benefits Fair Email (animated):
http://www.umn.edu/ohr/ecomm-img/emails/oe.html

Quality Fair Email (animated):
http://www.umn.edu/ohr/ecomm-img/emails/qf.html

Wellness Emails:
http://www.umn.edu/ohr/ecomm-img/emails/well1.html
http://www.umn.edu/ohr/ecomm-img/emails/well2.html (animated)
http://www.umn.edu/ohr/ecomm-img/emails/well3.html


Weight Management Email:
http://www.umn.edu/ohr/ecomm-img/emails/wm.html

Wellness Points Bank Email:
http://www.umn.edu/ohr/ecomm-img/emails/wpb.html

2010 Farmers Market Email
2011 Farmers Market Emails (above and below)
2012 Farmers Market Email
Mindfulness Based Stress Reduction Email
Wellness Rewards Email
Weight Management Email
Celebrate U! (Employee Appreciation Event) Email
Top half of University of Minnesota Duluth's Healthy News Newsletter
University of Minnesota Office of Human Resources
Published:

University of Minnesota Office of Human Resources

University of Minnesota HTML emails

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