Mock Print Ad: Guinness
Created for: Direct Marketing class, Spring 2011, RSCNJ
Created for: Direct Marketing class, Spring 2011, RSCNJ
Billboard style print ad created for a semester-long marketing project at The Richard Stockton College of New Jersey. Students were to choose a well-known brand to use as the focus for the project.
The billboard was created for use in the Greater Philadelphia Area and so the Philadelphia Phillies 'P' was utilized in the ad.
The purpose of the ad was to drive traffic to a website where consumers sign up for a mailing list in order to be entered into a giveaway style contest.