The posters are all in two columns and there are always 2 objects for people to compare. When it comest ocomparism, people will choose the good one. The strategy is to let people choose to do the right thing.
Left column is the object that cause more carbon footprint; right column is the object that cause lesser carbon footprint.
The purpose of placing good thing at the right is because there is double meaning. Another meaning instead of direction is “Right”, “Correct”.
Left column is the object that cause more carbon footprint; right column is the object that cause lesser carbon footprint.
The purpose of placing good thing at the right is because there is double meaning. Another meaning instead of direction is “Right”, “Correct”.
