Air Greenland
4123
190
9
Published:
  • Add to Collection
For Air Greenland’s new visual identity, we wanted to paint the planes metallic red. But then an engineer explained that the metallic paint would make an Airbus 330-200 half a ton heavier, resulting in higher fuel costs for the airline. So we asked whether they could replace the metal in the paint with a lighter substance, and before long we had a dazzling red carbon fiber paint made that is 100 times lighter than traditional metallic paint.