PROJECT
A project in which the goal was to define a real world problem and explore how design can be used to educate, inspire, and empower action and change in solving that problem. The topic that was selected surrounded the issue of ocean and beach litter, and how it continues to critically threaten our natural world. A campaign was employed consisting of a poster series aimed toward educating and engaging people to the problem, and a beach cleanup event with accompanied materials as a method to empower action around the subject.
CONCEPT
Objectives for the poster series were to convey the threatening contrast between the beauty our beaches and the ocean against the ugliness of the trash and litter that are often found on them. A tone of irony was used in formulating the messaging, while each poster focused separately on one of the top three litter items found on our world’s beaches and ocean. The event revolved around the theme of “reuse more and trash less” as simple but primary actionable components of the solution to the problem.
DESIGN
Watercolor was used to graphically integrate with photography in way to engage a dueling sense of appeal yet distaste for the visuals and the subject matter. The manmade qualities of watercolor paint along with handwritten type were used to illicit and reflect the notion that we as humans are equally the source of the problem, and for that reason solely responsible in effecting the solution as well. Event materials were designed in manner that would promote and encourage a positive, and also convicting, attitude towards the need for change.
