Client: Museum of Scientific Discoveries WOOM
Every minute in the world hundreds of inventions are created and thousands 
of experiments are conducted. The Woom museum has a great collection 
of scientific discoveries which are presented in 20 best exhibits. 

A table of molecular physics, laser Lissajous figures, boiling sand and kinetic 
sculptures, a shadow trap and a mega kaleidoscope are just a small part 
of a huge scientific collection.



Logotype
Transformable logo, which can be recombined into a variety of options. 
The main idea of the logo is the ultra-fat typeface of the classical grotesque 
and the emphasis on it's mirroring.
Characters
Four characters, designed to make the communication between 
user and the brand more informal and fun. All characters are equal 
and interchangeable, however each of them is endowed with specific 
appearance and character.  Depending on communication problem 
we choose the one which suits the most. 

Print products

Video
Pavel Ilnitskii and Mark Shwedow created this video 
to promote the museum on subway and TV channels.

Brand book
Description of the brand and rules of the identity usage
collected in a brand book. It has print and online versions.

How it works
WOOM
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WOOM

Identity for museum of scientific discoveries Woom
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Tools