Client: Museum of Scientific Discoveries WOOM
Every minute in the world hundreds of inventions are created and thousands
of experiments are conducted. The Woom museum has a great collection
of scientific discoveries which are presented in 20 best exhibits.
A table of molecular physics, laser Lissajous figures, boiling sand and kinetic
sculptures, a shadow trap and a mega kaleidoscope are just a small part
of a huge scientific collection.
Transformable logo, which can be recombined into a variety of options.
The main idea of the logo is the ultra-fat typeface of the classical grotesque
and the emphasis on it's mirroring.
Four characters, designed to make the communication between
user and the brand more informal and fun. All characters are equal
and interchangeable, however each of them is endowed with specific
appearance and character. Depending on communication problem
we choose the one which suits the most.
Description of the brand and rules of the identity usage
collected in a brand book. It has print and online versions.
How it works