Arfod: Portrayal of Women in Media | Web & Print
ARFOD is the product child of a student project in global communication studies, where each student gets design breif about a cultural problem in the Arab world and asked to create a solution through design thinking. 
Problem
Media is based on social construct‭, ‬and social norms are shaped around behavior in media‭. ‬
The highest grossing movies of the growing generations all demean‭ ‬women in one way or another‭, ‬whether when it comes to planting the idea of women being secondary into men’s lives‭, ‬or when it comehttps://www.behance.net/NourSadats to promoting harassment and violence‭.‬
Consequently‭, ‬we‭ ‬slide into an endless loop of undesired‭, ‬exaggerated behavior‭. ‬When the highest grossing movie’s main character harasses a girl with the encouragement of his friends‭, (‬Omar‭ & ‬Salma‭, ‬Directed by Akram Fareed‭), ‬it’s only normal that the generation that praises this movie and its 2‭ ‬sequels‭, ‬grows up to finding it normal and funny to harass and cat call women on the streets‭, ‬as an act of masculinity‭. As well as a movie like Taymour and Shafika‭ ‬is based upon the idea that men should run the household‭, ‬yet the extreme exaggeration under the umbrella of‭ ‬“comedy”‭ ‬enforced the idea that women must make a choice between love and career‭, ‬framing that the‭ ‬“right”‭ ‬decision is to choose love‭. ‬

ARFOD is a movement. We raise awareness about women's portrayal in media through:
1. The Bechdel Test - whether a work of fiction 
a. features at least two women or girls who talk to each other 
b. about something other than a man or boy
c. the two women or girls must be named (not always required if two previous points are clear) 
2. Promotion of Harrasement - in any form
a. a male or/and female character harras a female character in a sexual/verbal manner
Arfod: Portrayal of Women in Media | Web & Print
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Arfod: Portrayal of Women in Media | Web & Print

Arfod is an initiative aiming to raise awareness about how women's portrayal in Middle Eastern media causes deterioration in male/female social c Read More
16
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