此次崑山視傳畢業製作,從核心精神——「共善共享」,精簡出「分享」的形式,以自身為出發點,分享「自我」、「社會」、「文化」三種面向,期望將「設計」化為彼此之間的橋樑,創造你我生活經驗的共鳴,進一步探討、交流。呼應本次形象主題,轉化地瓜的生長型態,構成三大主軸:蘊生、蔓生、再生;蘊生-蘊含於個體養分,多在探討自我內心並延伸創作;蔓生-議題蔓延串聯社會,主要談論社會現況等議題;再生-文化價值再次定義,將現有的文化加以應用及設計。透過三大主軸串聯更多對同樣事物有熱忱的人,一同成長、茁壯。

The 2017 graduate exhibition of the Department of Visual Communication Design at Kun Shan University is based on a core spirit of Sharing Common Goodwill and a form of sharing. It starts from the concept of the self to explore the aspects of self, society and culture, hoping to bridge people’s life experiences with design and enable an in-depth discussion and exchange. Under the topic as The Concept of Sweet Potato, this exhibition echoes the growth form of sweet potato with three focuses: germination, sprawl and regeneration. The section of Germination, emphasizing the individual nourishment, generally explores the deep within of self and extends the creation; the section of Sprawl expands the issue and connects it with the society for a discussion on current social situation; the section of Regeneration re-defines cultural value and applies present cultural elements in designing. With the three focuses, we expects to reach more people who share enthusiasm in these issues and seek growth with them.





主視覺設計是以枝藤蔓延的型態作為主畫面,構成外型如碩大的地瓜,枝藤中鮮黃香甜的養分穿梭其中,表現出相互串連的空間,標準字設計為較親切的圓體,帶出地瓜溫和飽滿的氣質。以地瓜的生長現象:蘊生、蔓生、再生,以此概念設計系統性的icon,同時帶出地瓜外型與藤蔓的層次關係。

Main visual design is based on the form of growing vines and branches constituting an appearance of huge sweet potatoes which contains luscious nutrition and a pleasant smell. The interweaving vines and branches display a connecting space. Standard font is set as kind circular font which brings out the full and tender temperament of sweet potatoes. Systematically icons are also created on the basis of the growth phenomenon of sweet potatoes, which show the complex relationship between the main body and its extensions.

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展場設計  Exhibition Design







主視覺影片 Motion Graphics






形象組:
簡廷禎  鄒昀達  郭昕岳  王郁昀  劉庭瑄  劉維蓁  曹芳瑀  王筑