Chiao Yu Chen's profile

Owl Natural Seeds


-天然瓜子系列包裝設計
西瓜子、南瓜子、葵瓜子為包裝內容物,以貓頭鷹的形象融入包裝設計。​​​​​​​
植物的種子為鳥類的天然的食物來源之一,鳥類的喙能咬碎硬殼的種子,如同人們用牙齒嗑瓜子一樣,透過這個創意的聯想轉化到產品包裝設計的主題。
In this project, I tried to relate the imagery of the birds to seeds, which is also one of the natural food sources of birds. While birds crack seeds with their bills, the human does such thing with teeth. For me, this has been an interesting similarity between two species. Therefore, it would make sense in a humorous way try converting the imagery of an owl to the package of seed products we eat.
梟,即人們口中常說的貓頭鷹。以貓頭鷹的形象融入包裝設計,因為頭部寬大、雙目均向前是貓頭鷹最大的特色,將此特色成呈現在眼睛造型與包裝結構。平面的圖像和立體造型產生關係。鳥類身上美麗的羽毛轉化成包裝的圖樣,圖樣的色彩、造型與產品的本質呼應。系列的外包裝盒的以樹木為概念如同貓頭鷹的巢穴,更凸顯產品的與天然的特色。


The structure of packaging imitates the iconic image of an owl, whose head is relatively large in proportion. It is also noticed that one of the most vivid features of the bird is a pair of facing forward eyes, which is represented in my design as well. Two-dimensional image and the structure are therefore connected. The beauty of its feather also inspires the patterns, which also relates to what such product really is, concerning color and appearance.

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包裝設計以鳥與自然環境的意象傳達產品健康自然的訴求,在不同的種類和容量以系列以不同鮮明的貓頭鷹來區分,包裝系列如同一個家族,十分活潑可愛,吸引他人目光。在包裝結構上,只透過一張厚紙將整罐產品包覆,產品量產時只需要印製在紙張上,無須再加工在罐子身上。透過圖型設計在包裝結構上產生有趣的立體關係。

Last but not least, by choosing wood as the background of the package box, I aim to amplify the naturalness of this product. These products come in different sizes, which is also by represented by different kinds of owls, each with a distinct, iconic look, yet coherent features, like a family, which is expected to be eye-catching.Such a design is also an advantage when it comes to production; no other process is needed except for printing on cardboard.

貓頭鷹的棲息環境轉化成包裝盒的木頭的紋樣,綠葉草枝的紋樣。
Owls’ habitats: relate to boxing packaging and green leaf patterns that printed inside the box

Owl's visual figure is the eye shape, and feathers convert to 
a packaging pattern to work out that the package is more vivid and attractive.
Owl Natural Seeds
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Owl Natural Seeds

系列瓜子籽包裝,以貓頭鷹為包裝形象

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