Rowdy is a leather bag company based in Cape Town. Their main objetive is to have a fair production procces and a fair distribution. They don't sell in shops, as they don't want the price to be higher than it has to be. A Rowdy bag is made to last forever, and the whole chain process will help people to lear how to work with leather.
I was the designer and Art Director of the e-comerce,working closely with their marketing team. We decided that the bags where the most important thing tho show, and the website had to breathe whiteness and leather, plus the beautifully designed backpacks. It was also really important for the project to transmit this concept of Basic goodness, so we had to push forward this idea of showing all the people who was behind Rowdy crafting the bags.