Developing a signature for Ana Tichy.
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    Imbued with romanticism and sober design, Ana Rodriguez and Alberto Alto opened wide their home workshop located in the heart of Gracia neighborh… Read More
    Imbued with romanticism and sober design, Ana Rodriguez and Alberto Alto opened wide their home workshop located in the heart of Gracia neighborhood in Barcelona city. Their project ‘Ana Tichy’ is made up of a range of urban women garments characterized by wide silhouettes that blur the female forms by a large narrative presence in all their patterns. This project concept was inspired by the following questions: Why create a specific branding with a specific color palette or materials when we can just feature the product and use it as the content? Why choose a corporate color or fill the logo when their garments can tell their own stories through their patterns? Once upon a time Ana Tichy; a sincere brand, transparent and local. Read Less
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At their workshop, located in the heart of Barcelona’s Gracia neighborhood, the team behind Ana Tichy have been designing a range of urban women’s garments characterised by their colourful, intricately-detailed patterned designs. These patterns often have a playful narrative; each telling its own story. 

The challenge they set us was to design a brand logo which would compliment these designs. A brand logo is meant to tell you something about the brand; what it represents, its values and its story. The main concept of the logo was to create an outline logo as a contrast to Ana Tichy’s speciality: patterns. As their patterns and colours are their signature, we decided that choosing one pattern or design would be too narrow. Instead, we chose to leave the logo ‘empty.’ Something that would work for all their designs. 

The minimalist signature logo we made for Ana Tichy aimed to express the brand’s sincerity, its honesty and the quality of its products.

by Ingrid Picanyol Studio