Miss Nicola's profile
Spreading our wings
Insurance Company: (Mutual & Federal / Old Mutual) Internal magazine design to promote new name change from Mutual & Federal to Old Mutual. Client wants to depict a positive visual for the merge of the two companies and name change. Old Mutual have been around for many years and have a great reputation and backing so we needed to visually show that to the staff.

Solution: I used a visual of a bird in two states. First bird: A standing bird with it's wings closed (dark green). Second bird illustrated over the standing bird (lighter green), that has it's wings spread. Metaphorically it shows it is the same company but with more scope. It is almost like the Phoenix that is a rebirth but in this case it has not died but evolved.

The bird: There are many reasons we chose the Humming bird. The most important was because it can flap its wings about 80 times per second. Giving it that hum sound. It can fly backwards and upside down as well as sideways, up and down.


Spreading our wings
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Spreading our wings

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