Water purification plant: Brief was to create a direct marketing kit to take to potential clients like the mining companies as mine water creates a toxic problem.
Solution: We decided to bottle this toxic water and send it as a direct mailer to potential clients. Clean drinking water was in each bottle, but we created a sleeve on the outside to look like it was toxic water. Once the toxic water sleeve was removed, it revealed the clean, purified, drinkable water inside.
Aveng Water now supplied more than 30% of the communities water needs