TEASTORIA|Taiwanese Tea Packaging
台灣茶文化茶罐|包裝設計
by陳妍伃 Chen yan-yu

      To convey Taiwanese unique Tea Cultivation’s imagination of tea girl, choosing the main parts from traditional tea cultivation: Harvesting, Rolling, Picking and Roasting on packaging. Combining a series of continuous images about the tea girl on inner-cans with the illustration design on the cover and the lining structure, this three objects come into 3D perception to constitute a whole complete scene of the tea production process.
      The quality of tea cultivation by people is higher than machine,but mass production is cost lower, so the traditional tea cultivation has fallen into decay in Taiwan.With this pictures on packaging,consumers can tell the story of tea to their friends or children when drinking tea and inheriting the story.

      藉由台灣茶文化裡採茶姑娘的意象和傳統烏龍製茶過程中採摘、布團揉、揀剔、烘焙等步驟做結合,加上外盒以及內支架所做的圖像設計,形成空間感,構成一整個系列連續的製茶過程場景。由於人力成本手製茶在台灣已經日漸稀少,希望藉由此圖像來勾起大家對人工製茶的重視。




    
COVER | 外蓋

      Because in Qing era collar of Taiwan,all oolong tea need to be refined in ”Fan Zhuang Tea House” before exported, so the cover’s image is the Fan Zhuang Tea House appearance at the overhangs of storefronts which is Taiwan's unique traditional imagery.And open the box, the back cover is the view looking out from the tea house. 

      台灣清領時期出口烏龍茶都必須經過番莊茶館再精緻,因此蓋子選擇了番莊茶館騎樓下的景色,蓋子背面添加了由茶館向外看的街景,讓整個盒子更像是一棟立體的房子。
        




INNER-CANS | 內罐

      The tea girls have their own work respectively: Harvesting, Rolling, Picking and Roasting of the tea cultivation.

      在各罐子上分別有製作茶葉不同的步驟,分別為採摘、布團揉、揀剔、烘焙。




LINING STRUCTURE | 內支架

      The pictures compose a series of view from the tea processing factory to the tea plantation which correlates closely with the pictures on inner-cans.

      內支架由從茶園至茶廠內一系列連續的場景所構成。





TEASTORIA
Published:

TEASTORIA

Conveying Taiwanese unique Tea Cultivation’s imagination

Published: