Around the Bay Campaign Creative
2 0 1 6   T H E    C O L L E C T I O N

Our task was to bring to life the iconic Melbourne cycling event where 10,000 people ride around the Port Phillip Bay in one day. From map design to cycling kit, we saw this project from beginning, to event day.

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I N I T I A L   D E V E L O P M E N T

P R I N T   A N D   D I G I T A L   A P P L I C A T I O N

K I T   A N D   M E R C H A N D I S E   D E S I G N

E V E N T   P H O T O G R A P H Y