Evolving Alan Fletcher’s original scheme, the new logo of RSHP resembles the skyline and uses vertical lettering to illustrate the importance of partnership and collaboration at the practice. This equal representation of all the partners with emphasis on the partnership word and reference to infrastructure, brings attention to the practice’s future as well as Rogers’ legacy.
Alongside the logo update, a new website and series of application is designed to give the practice a modern and refreshed look.
Agency: Pentagram
Creative director: Marina Willer
Creative director: Marina Willer
Designers: Hamlet Auyeung, Ian Osborne
Animation: Hamlet Auyeung
