Back To Basic is a brand that sells organic goods and aim to raise the awareness of the public about eating healthy and organic.
THE AIM
To educate the target audience and also bring up the organic eating culture in Malaysia. Also in the same time, save the environment.
PROBLEM
People don't choose organic because they think that it is not affordable and they have too little information to justify the expenses. Also, they are lack of trust on organic products and doubt whether the products that labelled organic are really organic.
SOLUTION
Organic isn’t a new idea. "Back To Basic" is to encourage the audience to eat what they plant like how our ancestor used to do in the past when all the pesticides and chemical were not invented.
Concept
"Regrow your vegetable" - Much easier compare to planting from seeds
- Consumers could see the result faster (boost the interest of the consumers towards planting) and it will be more convincing for them to purchase.
Divide into 3 stages based on the difficulty to plant the vegetables. To allow the consumers go stage by stage like a game and they would want to keep on going to the next stage.
STAGE 1: Basil, Carrot, Garlic
STAGE 2: Celery, Bok Choy, Onion
STAGE 3: Ginger, Sweet potato, Pepper
METHOD
To make the design more "natural" & "organic". I playing out with nature paints to create the colours and textures. The outcome are being scan and used in the design.
The steps of making RED colour by using beetroot:
THE FINAL DESIGN:
STAGE 1:
STAGE 2:
STAGE 3:
