NOT HERE
'Not here' is an idea for an app that would help guide the user out of an anxiety attack and provide immediate relief when it is happening. The meaning behind the name is the app's purpose, which is to take its user out of the mental place that s/he is currently one and into a calmer one, that is different from the 'here' that is being experienced.
The app's main features are the audio (binaural waves) and visual (simple calming graphics) elements that can either be connected for a dual experience or that can be used on their own.
I began this project by conceptualizing the app's main features and by creating a colour scheme based on natural calming colours. I then created a mockup of the app with the help of Adobe Illustrator and Adobe After Effects.
Before creating the final video component, I wrote a script and illustrated a storyboard with key frames and actions. While shooting the actual commercial (at a park and green screen studio in Toronto Ontario), I used the storyboard to help me get the right shots. I then edited the video using Adobe Premiere Pro by creating the right sequence, adding sound effects and titles, and changing the overall colour scheme of the video. Animated gifs were later created in Photoshop that can be used as online promo materials.
Final promo video
Promo gif #1
Promo gif #2
App brainstorm and initial ideas
Final screen designs for the app
Production book with inspiration for the final commercial
