I was contacted to create full campaign proposal (identity, branding, ATL, & BTL) for a residential and office project to be developed on Al Raha Beach in Dubai.
The majority of residents would be families; meaning, adults would be out all day working or running errands while the children are at school. In the end of the day every family member ends up back home in the evening
spending time together.
This is why the project is called "Masa" (translated to Evening), the time of day we are all together
under one roof.
The logo is a modern take on Arabic typography. The 4 levels of the Arabic letter "s" represents the 4 units/buildings
of the project.
Thank you!
