IMPERIAL TC, DOHA, QATAR
Design Brand Identity for Imperial TC, a management consultancy, specializing Personal and Organisational development, in Doha, Qatar.
Approach is to create a design solution that is pragmatic, simple, scalable, and memorable. As the target audience is the corporate, simplicity and elegance is of utmost importance in providing the management solutions.
Simple and legible type + arrow pointing upward reflects the growth, knowledge and corporate approach.
As the core activities are Management Consultancy, Training and Development, the positioning statement derived is:
PEOPLE - STRATEGIES - SOLUTIONS
Design Director and Designer: Rehan Saiyed