Brief:
With the number of visitors decreasing drastically, the National Library Board wanted to encourage Singaporeans to read more by visiting the public libraries.
With the number of visitors decreasing drastically, the National Library Board wanted to encourage Singaporeans to read more by visiting the public libraries.
Concept:
To do that, we decided to remind people about the simple romance of reading, which lets our minds create a world based entirely on our own imagination (something only books can do).
To do that, we decided to remind people about the simple romance of reading, which lets our minds create a world based entirely on our own imagination (something only books can do).
We invoked a sense of nostalgia by using the classics we all know and love. For many, these are the first books they read and through this campaign, we'll make sure it won't be the last.
