There’s always a great amount of personal admiration and a little jealousy, whenever I read a great line of copy. I jumped at the opportunity to work with the talented writer, Robert Manley. The main objective was to promote great writing. Naturally, we thought that all the focus should be on the copy. I felt the type style should capture the personality/writing style of the author. It’s classic, bold and harkens back to that age of advertising where a good line says it all.