Boozy is a portable water by having bra as the container. This brand is targeted to female young adults to hydrate differently or in a fun way. It is also an eco-friendly product because it could be reuse for a couple of times and encourage people to stop buying mineral water that is using plastic bottle. 

Boozy is a fresh and bright brand that support confidence and fun. It is also encourage women to be different and remind the public that the future is here, so anything could be possible just like drinking water from the bra.