Responding to a brief toward my MA Communication Design course at Ravensbourne University, I created the above motion graphics video aiming to visually illistrute data regarding Jim Morrison's performances. After gathering all relevant insights concerning all 248 live shows with “The Doors”; those being the dates, venues & locations, testimonials, reviews & visuals, I transformed the qualitative data into quantitative in order to develop a nominal scale of 5 classes; success, audience engagement, alcohol abuse, drug abuse & violent behaviour. Each circle represents a performance on its 5 potential above stated dimensions.