Al Market private label
Brief: Al Market supermarket chain, which sells Azersun holding products such as commodities, as well as normal supermarket products, needed to integrate brand identity with packaging design of all ranges of private label.
Challenge: We were asked to deliver the general message «affordable, high quality products» and also link design with the name «AL», which means «BUY, TAKE».
Solution: We used the simple symbol of low prices and integrated the name and product type within this symbol, creating the interactive communication system, that clearly says: «Buy affordable product». We stayed within classic private label approach, used minimalistic design scheme to emphasize brand consistency and link it to the supermarket identity.