Ford
2011, Ford wanted to promote Asian Market with Ford Asian-American engineers.
Korean -American engineer Kim Jooman was one of the key people of Ford's hybrid technology.
We had one headline client confirmed in English and had to transcreate to Korean, and the second one was
freely upon us. So we could create the original copy based on the marketing object.
1- English copy: One man can make difference. So does the car.
It was a challenge to create Korean copywriting based on English and developed a little bit differently but
having the basic meaning.
1- Korean Copy:모든 변화는 한사람으로부터 시작됩니다. 자동차 기술 또한 그렇습니다.
Back translation: All changes start from one person. Same as at car technology.
2- Korean Copy:전기자동차의 미래- 한국인의 에너지로 충전합니다.
Back translation:The future of electric car- is charged by Korean energy.
Becuase it's Korean market, we wanted to make sure our Korean engineer can be spotlighted.
