An Ice Cream branding design project that I do for WJEC Foundation Art and Design final project.

In the modern world, which is full of stress, conflict and pressure, it is important to enjoy and appreciate the things that make us happy. Ice cream reminds me of my childhood, dreams and happiness which is associated with good times, with holidays and warm weather, spending time with family and friends. 

My aim is to create a brand that reminds people of their childhood, dreams, and joyfulness even in times of darkness and sadness. 

This project is based on this CRAZY thing that I do when I look at clouds, I love imaging them as different things, like giraffe, pencil, or anything! That is the basic inspiration of this project, dreams, clouds and imagination.

Thanks for watching! 

Go and check out my profile for the other package design!