Assouline is the first luxury brand on culture.
They believe culture is the finest accessory.
In this project , i expand the brand to the most important cities of the world , Asia.
I redesigned the logo by combining " Human " in Chinese and letter A for Assouline.
The first book of the asian collection will the Chinese culture series. The series will features three big culture, Food, Fashion and Music.
The books will included the history background of each field and the luxury side of it.
