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    Evian Merchandising Luxury box
    Published:
evian -
 
Direction Artistique - Packaging Evénementiel - Print Design
 
Art Direction - Packaging - Print Design
Merchandising Luxury Box -
 
Création, réalisation, suivi de production d'une Luxury Box evian, créée pour contenir
et présenter les outils merchandising de la marque evian.
 
A l'intérieur se trouvent donc les outils : un book marketing, un mémo pocket, une clé USB.
(Projet réalisé au sein de l'Atelier18)
 
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Creation of a Luxury Box for the famous french water brand Evian. Luxury box that contains different
tools and guidelines of the worldwide Merchandising strategy of the brand. Evian headquarters in France
asked us to create a beautiful object, to be distributed during an important meeting with all the Country  managers all over the globe.
 
They didn't want anybody to leave the box behind - and of course the precious content- at the hotel.
 
The box had to reflect and to carry the Merchandising message.
“You are what you dring. Evian is what you merch“
 
We present 3 different concepts and they chose the “Mirror box“. It was interesting for us to imagine all the Merchandising chief at the meeting, discovering the Merchandising strategy, looking at their own image in the box, thinking about this big idea: every detail of your daily life gives information about what you truly are.
 
Inside the box, guidelines delivered into 3 different tools: a Merchandising Book, A Memo Pocket, and a USB key.
Those guidelines was created to align Merchandising practices on the field, with the global Brand's Strategy and help local teams to have the most important concepts and behaviours in mind.
 
Process - Sketches of the 3 different concepts presented to the client.