Often times, our inspiration simply comes from our clients and the work they do. The Children's Dream Fund is one of those amazing organizations. Their team makes dreams come true for children with life-threatening illnesses and positively affects the lives of these children and their families at a time when positivity is needed the most.
The spot focuses on the power of a child’s imagination. We see the journey it takes for the Dream Fund to make the dream come true, and we see it all unfold through the child’s eyes. Along with the TV spot, Beach Lion also developed a print campaign, brand new stationery designs, and promotional materials for the Dream Fund’s rebranding efforts.
