For my final year of BA Graphic Design, I have chosen to rebrand the online fashion company ASOS for one of my final major projects. ASOS originally stands for 'as seen on screen' this is due to the brand being an online fashion company. My idea was to create it into a physical hughstreet store; keeping the name but changing the wording slightly. For my project ASOS stands for 'as seen on streets'. The target market is male and female's around the ages of 18-30.
