This project is a culmination of all of my work from my Visual Identity & Branding class at Stamps. We worked with the graphic designer and marketing team for the Ann Arbor Art Center (Ann Arbor, MI) to do both a brand "refresh," as well as a complete overhaul of their visual brand. We created a style guide book with two chapters; the first being the brand "refresh," and the second being the brand overhaul. Each individual student in the class met with the team at the art center several times in order to get feedback and criticism, which we then had to apply to our designs.
Here is their original website, which includes their brand colors (orange and grey) as well as their original logo.
Below is the first chapter of my style guide book for the Ann Arbor Art Center. I really wanted to add a level of sophistication by keeping most of the collaterals and stationery clean and streamlined, while still keeping some of the integrity of the original visual identity of the art center.
After I finished the brand refresh, I moved onto the brand overhaul. My goal for the overhaul was to create an urban-inspired yet modern brand that is representative of the colorful staff and students at the art center. I kept the logo really simple so that I could go wild with the colors for the stationery and collaterals.