Semiotics Product Label Swap
Semiotics can be used as a method to interpret design and their socially constructed ideas through meaning. The objective of the brief required to exchange the signifiers of two products to demonstrate an understanding of semiotic analysis. The products that I decided to swap were Skittles candy and Sensodyne toothpaste. These two designs were also chosen to be displayed at the Auckland Art Gallery.
Skittles - before
Skittles - after
Sensodyne - before
Sensodyne - after
