Buffalo came to Mecano to highlight its 2008 Fall/Winter collection, by developing an interactive experience on the theme of the Russian circus and Rock ’n’ Roll. A strategic partnership with fearlessmusic.com has allowed us to insert work form original indie artists all the while associating the brand to the underground scene.
Creative direction: Pierre-Étienne Poulin
Art direction: Nicolas Rivard, Hugues Morin
Project management: Simon Bédard