Podium
Because the Podium is a new component that will be introduced, it’s important that it's launched with a logo and guidelines to give it a visual identity, which can be used across advertising, stationary and all business materials, allowing people to easily recognize the project.
Typeface: the font chosen for the wordmark is simple and elegant. The cut in the P, gives it a contemporary, artistic touch. The clear lines of the font means it will be readable across applications.
Brandmark: unique abstract combination. Signature for the project, that is elegant and also classic.
Palettes: 3 Primary & 2 Secondary
