ESP is one of my favorite guitar brands out in the market and as a designer I wanted to explore the brand and redesign their website with some improvements and to give a better visibility of their awesome products.
For this redesign I created 2 different top banners to show how the promotions and announcements will look.
The guitars and bass page also had a major redesign to display the full photo of each one of the products.
As you can see below I also created a mouse hover effect for each one of the products on the page.
Each product page of the website can have a featured artist on the top banner.
I had a lot of work on this page to redesign and add new features. I added more information with a little marker on the guitar, so people with less experience can see which part is what and what are the specifications.
Dealer by auto-location
This is also a new feature that I added on the website, with the auto-location feature the browser will ask the user to enable GPS tracking and on each product page will have the suggested dealers that are closer to you for the specific product.
Each part of the listed specifications were marked on the guitar to have be easier to understand.
Bigger and more detailed photos were also added on this page.
The actual website doesn't have a mobile version, so I created a mobile version too.
Below are some sketches when I started thinking about this project and also my ESP LTD Viper 200FM guitar. (I told you this was one of my favorite guitar brands. :D)