Art direction of an updated website for Swedish furniture and design brand Design House Stockholm. Made together with art director Erik Wäppling as part of an updated identity and brand repositioning.
In 1992 Design House Stockholm was founded with the ambition to be a “Publishing House for Scandinavian Design”. Without the limitations of own facilities or employed product designers the company was free to publish any idea within the field of design. This was the core of the brand, a company that focuses on the inside of a product more than the fashionable side.
To highlight this we wanted to create more editorial content in catalogues, web, social media and exhibitions, an ambition that shines through in the design and content of this new website.
