Transition China 2013 was an entrepreneur conference of 9 speakers, held in Shanghai. Among them included Brian Wong from Kipp and Angry Birds associate. Design brief was to create a logo of the event and brand strategy to show bold attitude with professionalism. The icon influenced by the shape of Great Wall of China in Beijing represents the barrier between China and Western businesses that is slowly flooding into the market. Barrier such as culture, language and social etiquette finally comes together in this event. Different shades of red stand for the diversity of nationalities being presence in the same hall in the same day.
