Springest is an online hub for education, training and courses. The company was originally called Eduhub, but they decided that they wanted to attract a fresh new audience through a rebrand.

They created their new name using a play on the English word Spring, the season which is all about fresh new growth and the Dutch word springen, which means jump. The name symbolises the freedom to take fresh leap in your career either by taking it a different direction or further in your current path.

I worked together with Asuf Ishaq to create an identity that encapsulate all these ideas. The graphical symbols we created as part of the logo combine arrows representing direction, books representing knowledge and flying representing freedom. As part of our final presentation I created some concepts to demonstrate how the new identity would work online and for print.