Wellspring Weightloss Camps
Company Re-branding
Company Re-branding
The re-branding of Wellspring Weightloss Camps appeals to a teen market ages 11-18 while also bringing awareness and attention to adults for increasing sponsorship donation. The website has a branded color-coded navigational informational system to help traverse and locate the vast amount of educational information available. Simple but playful informational graphics are inspirational to campers. In addition, these elements also aid all readers to absorb facts about how the dangers of increasing obesity in today’s youth plagues the wellness of our society as a whole. This project encompasses a sponsorship brochure that opens up into a poster given away at the tradeshow booth. Other print collateral includes: Camper journal, Welcome DVD Kit, sample menu, sponsorship thank you letter, shipping label and envelope. Scope of Work: Identity concept and research, Informational graphics, Sponsorship donation brochure and poster, Website, Tradeshow booth prototype. Credits: Team Collaboration with Shaun Miller and Matthew Chew. Shaun Miller: Logo creation, clothing line, sample menu, and other print collateral. Matthew Chu: Welcome DVD kit, and brochure copy layout.
