I led the creative team of the location-sharing app, in both a tip-to-tail refresh of their consumer offering, as well as enterprise iterations with business partners.
The app needed to be made easy to use at a glance – users were in their cars and on the go– so much thinking was put into quick links, favorites, and single-touch activation.
Once a bullet-rpoof UX solution was landed upon, we took up the styling of the product, relying heavily on the social aspect of the app, as well updating the colors, styles, and motion to make it more modern.
Lastly, we created a set of guidelines for engineering, from naming conventions to redlines, to make sure implementation was as easy as possible.
We also used the UX and design implementations to flow to other related products for enterprise partners.