Led the integrated launch campaign for the biggest Lipton product innovation of the last decade, Lipton Tea & Honey. Creative department leveraged brand partnership with Grammy-winning group, Lady Antebellum.
Campaign drove to a branded Facebook page and set a new standard at Unilever by being the first brand launch in the 810px / timeline format.
Campaign drove to a branded Facebook page and set a new standard at Unilever by being the first brand launch in the 810px / timeline format.
Engaging content included a custom-designed game, standard and rich media banners, and iAds. The campaign and content helped build the Lipton Facebook community from 0 to 1.3 MM likes in six months.
Developed custom Lipton 'Spot the Difference' match game . It was a resounding success and garnered strong consumer acquisition within Facebook. The game was designed to create focused consumer interaction with branded content. Average time on the site was 2:52. Months after its launch, the brand still talks about the success of the game.
Our initial proposal included one-of-a-kind 'choose your own adventure' style interactive video application called 'The Real Refresh.' The Real Refresh would be filled with alternate story takes, endings, subplots, randomness, and Easter eggs, giving the user hundreds of different possible combinations of stories.
This story Flow schematic provides a shot list for retakes, story outcomes, and Easter egg locations.
