Place Ville Marie in Montreal
The iconic building by I.M. Pei was inspired by the railroad on which it was built. We gave this monument a timeless new identity for a new 360˚ rooftop experience. Based on the unique architectural grid, we developed a distinct visual language that included custom typography and iconography. This allowed us to develop everything from interior signage to collateral material.
Creative Direction - Marie-Élaine Benoît
Art Direction - Olivier Valiquette
Designer - Alice Ware
Photography - Thanh Pham