CRU - Oyster bar
To launch Cru, a new oyster bar, we created a strong and evocative visual identity. Inspired by the menu, we developed a custom word mark incorporating a graphic representation of a fishhook. The logo promised a warm and welcoming experience full of enjoyable fresh food, while maintaining an unmistakable connection with the sea and all its delicacies.
Creative Direction - Marie-Elaine Benoit
Art Direction - Nadine Brunet, Olivier Valiquette
Illustration - Julien Poisson