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    CRU - Oyster bar To launch Cru, a new oyster bar, we created a strong and evocative visual identity. Inspired by the menu, we developed a custom… Read More
    CRU - Oyster bar To launch Cru, a new oyster bar, we created a strong and evocative visual identity. Inspired by the menu, we developed a custom word mark incorporating a graphic representation of a fishhook. The logo promised a warm and welcoming experience full of enjoyable fresh food, while maintaining an unmistakable connection with the sea and all its delicacies.  Creative Direction - Marie-Elaine Benoit Art Direction - Nadine Brunet, Olivier Valiquette Illustration - Julien Poisson  Read Less
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CRU - Oyster bar

To launch Cru, a new oyster bar, we created a strong and evocative visual identity. Inspired by the menu, we developed a custom word mark incorporating a graphic representation of a fishhook. The logo promised a warm and welcoming experience full of enjoyable fresh food, while maintaining an unmistakable connection with the sea and all its delicacies. 

Creative Direction - Marie-Elaine Benoit
Art Direction - Nadine Brunet, Olivier Valiquette
Illustration - Julien Poisson