As a full-time employee of The Advocate Advertising Group, I was tasked with redesigning the full-service agency's website, updating our current projects, making the design responsive, and giving the agency a more modern feel. Using white space and imagery, I worked to create a modern, forward-thinking branding for the agency that would serve it for years to come.
The new website design also speaks to the niches that the agency is seeking to focus on moving forward, along with search engine optimization improvements that will continue to help Advocate rank first for current keywords as well as new ones. I also worked with the rest of the team to implement a new tagline: what if you chose a partnership over a promise.
As Advocate celebrates 49 years in business and looks to the future, I was a critical part of rebranding the full service agency as a creative agency.
You can view the live version of the site at www.advocategroup.cc.