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Proposal of the new identity of Czech Republic as a destination brand. Prepared for Konektor agency, presented in the pitch of the CzechTourism.
Czechia* – Country of Stories

Presentation of a proposal (unsuccessful) of new destination brand of the Czech Republic. Created for CzechTourism. Compare with the winning concept at UnderConsideration website Brand New

* The state authority prefered short name "Czechia" in a brief instead of official country
name The Czech Republic.
Idea Development: Lumír Kajnar & Jana Kneschke
Design: Lumír Kajnar
Agency: Konektor
Animation: ACE
Sound Design: Studio BEEP
Music: Penguin Café Orchestra