SHE campaign – DNV GL. SAFETY DOESN'T HAEN BY ACCIDENT. Concept and idea. DNV GL Needed to put some focus on the safety, health and environment in house. They wanted a campaign to invite people to use the app to register accidents, small and bigger, and near-to-happen accidents. We came up with "Safety doesn't happen by accident" and the idea to cross out word in a sentence so it was transformed from a near-by-happening to serious accident.